nhow Rotterdam makes its first mark

An unusual recruitment approach for an unconventional hotel

21 NOVEMBER 2013, ROTTERDAM, THE NETHERLANDS
Summary
nhow Rotterdam will open January 10th 2014. This unconventional hotel and public meeting space will be the third nhow hotel, after Berlin and Milan. To compose the perfect crew, nhow chose an unusual approach of recruiting them. Instead of using official recruiters, three locally selected scouts set out throughout the city to search for the best people, fit to become part of the pioneering nhow Rotterdam crew from December onwards. Past few weeks these scouts, each of them with their own access to relevant subcultures, recruited over 140 people with the right attitude to make nhow Rotterdam so much more than just any hotel. A vibrant meeting place for locals, travelers and professionals.

OPENING: JANUARY 10TH

nhow Rotterdam will open on January 10th and is hiring bar/hotel staff. Not your ordinary bell boy or bar tender. The best and most remarkable crew, who are more than capable of pouring a cup of coffee, but who also have something personal to convey about the city and its vibe as well. Unfortunately this recruitment target group is not the kind you find crawling job boards. Most of these people already have jobs!

THREE LOCAL SCOUTS RECRUITED OVER 140 PEOPLE

That's why nhow Rotterdam needed a fresh and local approach that suits the Rotterdam mindset. The past few weeks three locally selected scouts set out throughout the city to find the best people. Locals who are fit to become part of the pioneering nhow Rotterdam crew from December onwards. These aren't your usual recruiters, but three authentic locals, each of them with their own access to relevant subcultures. They recruited over 140 people with the right attitude for the first event in nhow Rotterdam ever: Pioneer Fest.

PIONEER FEST

On November 18th, these recruits and their +1's gathered in the yet-to be finalised hotel to first meet the management, recruiters and fellow recruitees of nhow in a relaxed atmosphere. Now it's up to the team to select and hire the best and to get them ready for the opening of nhow Rotterdam on January 10th 2014.

NHOW ROTTERDAM: 4 STAR ARCHITECTURE, ART & LIFESTYLE HOTEL

Sleep inside a 4 star Rem Koolhaas hotel! nhow Rotterdam is the third nhow hotel in the world after the opening of nhow Milan and nhow Berlin. nhow Rotterdam resides in the mixed-use building 'De Rotterdam', a vertical city designed by world-renowned architect Rem Koolhaas/OMA.

THE FACTS

  • opening January 10th 2014
  • third nhow hotel, after Berlin and Milan
  • designed by OMA/Rem Koolhaas
  • amazing views across the skylines of Rotterdam
  • direct waterfront location
  • 23 floors
  • 278 guest rooms; with sunrise and sunset views
  • 9 multi-purpose spaces, for events for up to 250 people
  • ideal location for lunch, bites, drinks, events, business meetings and cultural trips
  • creative staff that can make any event exceptional
  • people make this hotel unique; locals, creative industries and guests
Quotes
""There could be no better location for the third nhow hotel in the world. Sleeping inside an OMA/Rem Koolhaas building in Rotterdam - city of architecture – with a vibrant local crew to serve you, is an exceptional experience for all kinds of business and leisure guests."" Sander Creemers, General Manager nhow Rotterdam
""nhow is all about breaking the rules of the conventional hotel world. We are constantly changing and reinventing what is now. One thing is for sure: nhow is all about you." " Vincent Taapken, Creative Director nhow Rotterdam
About nhow Rotterdam

Over nhow Rotterdam

nhow Rotterdam is na Berlijn (2010) en Milaan (2007) het derde nhow hotel wereldwijd. Het designhotel is gevestigd in het iconische gebouw ‘De Rotterdam’ aan de Wilhelminakade. Het is het eerste en enige hotel dat zowel van binnen als van buiten is ontworpen door gerenommeerd architect OMA/ Rem Koolhaas. Met 278 luxe kamers, negen flexibele meeting zalen, een levendige BAR/KITCHEN met uniek dakterras en een adembenemend uitzicht, is nhow Rotterdam niet alleen de ideale bestemming voor de internationale (zaken)reiziger, maar ook een populaire ontmoetingsplek voor de lokale community. Onder het motto ‘Elevate Your Stay’ is een verblijf in nhow Rotterdam letterlijk en figuurlijk een hoogtepunt voor iedereen die in deze omgeving van Kunst, Architectuur en Hospitality stapt. 
De BAR van nhow is in 2014 verkozen tot ‘Best Hotel Bar of Rotterdam 2014’ en kreeg een award voor 'Best Hotel Design'.
nhow Rotterdam is één van de bijna 400 hotels van de NH Hotel Group.


About nhow Rotterdam

After Berlin (2010) and Milan (2007), nhow Rotterdam is the third nhow hotel worldwide. This unique design hotel is situated in the iconic ‘De Rotterdam’ building at the Wilhelminakade. It’s the first and only hotel in the world that is completely designed by renowned architect OMA/ Rem Koolhaas, both the interior as the exterior. With its 278 luxurious rooms, nine flexible meeting rooms, a lively BAR/KITCHEN with unique rooftop terrace and breath-taking views, nhow Rotterdam is the perfect destination for international (business) travellers and a popular hotspot for the local community. With the slogan ‘Elevate Your Stay’, staying in nhow Rotterdam is a guaranteed sky-high experience of Art, Architecture and hospitality.
nhow’s BAR was awarded as the ‘Best Hotel Bar of Rotterdam 2014’ and the hotel design was awarded later that year as ‘Best Hotel Design’.

nhow Rotterdam is one of the nearly 400 hotels of the NH Hotel Group.

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