Lifestyle hotel nhow Rotterdam opens its doors to architecture and art

nhow open!

27 MARCH 2014, ROTTERDAM, THE NETHERLANDS
Summary
Rotterdam, 27 March 2014 – What is nhow? nhow is now! Because today is the Grand Opening of the new urban lifestyle hotel nhow Rotterdam. After Berlin (2010) and Milan (2007), nhow Rotterdam is the third nhow hotel of the NH Hotel Group. The four star-hotel can be found in the recently-opened building, ‘De Rotterdam,’ making it the first and only hotel in the world designed by Dutch renowned architect, OMA/Rem Koolhaas. The fact that architecture and design play such a significant role is noticeable as soon as you enter the hotel. nhow Rotterdam offers renowned artists, celebrated designers and upcoming local talent, a platform to share progressive urban art. That way, visitors of nhow Rotterdam are treated with a combination of international and local design and are given the chance to connect with artists and creative talents. nhow Rotterdam is a place where the urban and international business community of architecture, art and design, meet, greet, inspire, create and sleep.

Powerful contrasts

Concrete and metal, finished with gold-colored accents. Videowalls and art pieces. Contemporary art and acknowledged architecture. nhow Rotterdam gains strength from contrasts and combines that with the latest technology, 278 luxury rooms and creativity in every corner. Put all this in an impressive location with an iconic view in one of the most artistic cities of The Netherlands, and you get more than just a place to stay. The only hotel ever designed by OMA/Rem Koolhaas is located in the biggest building of The Netherlands, ‘De Rotterdam’ on the Wilhelminakade, and is just as progressive and innovative as the city itself. Various local artists were asked to showcase their own impressions of Rotterdam. The resulting artwork is displayed in the hotel, and is constantly renewed to keep inspiring and surprising the guests. Staying in nhow Rotterdam, is staying in Rotterdam.

Manhattan along the Maas

The part of Rotterdam where nhow Rotterdam is located is also known as ‘Manhattan along the Maas’ and is a melting pot of creatives, artistic visions and a spectacular skyline. The neighbourhood is filled with museums, the famous Luxor Theatre, restaurants with kitchens from all over the world and there are frequent festivals and parties. But nhow Rotterdam has more to offer. Besides the fact that ‘De Rotterdam’ is an architectural masterpiece, from now on people can eat, drink, do business, relax and of course sleep in this ‘Vertical City’. nhow Rotterdam is the perfect meeting point for tourists, business(wo)men and locals who want to find out more about the city. And the hotel is not only suitable for leisure – with 9 beautiful conference rooms with an iconic view it is a perfect location for events, conferences and seminars.

Federico González Tejero, CEO of NH Hotel Group, has an ambitious five year plan: “NH property should be top of mind and first choice for every potential guest. Nhow Rotterdam, like nhow Milano and nhow Berlin, is key to this strategy because it is more than a hotel. Nhow Rotterdam means disruption and is a cultural experience, where art and lifestyle contribute to a creative atmosphere leading to a unique way to stay in the city.”

Elevate your StayThe nhow concept is a new lifestyle brand of NH Hotel Group and is being rolled out in The Netherlands for the first time. Even whilst ‘De Rotterdam’ was in the development phase, NH Hotel Group knew that nhow Rotterdam had to be located there. “The idea behind nhow is that each hotel becomes disruptive, in contrast to the recognized appearance and experience of the locations of NH Hotel Group, and has its own identity, derived from the city in which it is located,” explains general manager, Sander Creemers, of nhow Rotterdam. “Each hotel has its own ethos where people like to gather, not only to have a business meeting or to spend the night, but also as a meeting point to soak up the nightlife.”

Grand Opening

An exclusive group of guests, including NH Hotel Group CEO, Federico González Tejera, Benelux Managing Director, Maarten Markus, International and Dutch key influencers and nhow friends from all over the world as well as creative friends from the city of Rotterdam went to dizzying new heights at the grand exclusive international opening. Literally! The guests are offered an all-round elevated experience: the best of both nhow and the urban culture of Rotterdam. Entirely in the style of nhow Rotterdam - and definitely not just another hotel opening.

Curious?
Come and have a look! Everybody is welcome to grab a drink at the bar, to have dinner in the restaurant or for an overnight stay. Hotel rooms can be booked via http://www.nhow-hotels.com/

Quotes
"“NH property should be top of mind and first choice for every potential guest. Nhow Rotterdam, like nhow Milano and nhow Berlin, is key to this strategy because it is more than a hotel. Nhow Rotterdam means disruption and is a cultural experience, where art and lifestyle contribute to a creative atmosphere leading to a unique way to stay in the city.”" Federico González Tejero, CEO of NH Hotel Group, has an ambitious five year plan:
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About nhow Rotterdam

Over nhow Rotterdam

nhow Rotterdam is na Berlijn (2010) en Milaan (2007) het derde nhow hotel wereldwijd. Het designhotel is gevestigd in het iconische gebouw ‘De Rotterdam’ aan de Wilhelminakade. Het is het eerste en enige hotel dat zowel van binnen als van buiten is ontworpen door gerenommeerd architect OMA/ Rem Koolhaas. Met 278 luxe kamers, negen flexibele meeting zalen, een levendige BAR/KITCHEN met uniek dakterras en een adembenemend uitzicht, is nhow Rotterdam niet alleen de ideale bestemming voor de internationale (zaken)reiziger, maar ook een populaire ontmoetingsplek voor de lokale community. Onder het motto ‘Elevate Your Stay’ is een verblijf in nhow Rotterdam letterlijk en figuurlijk een hoogtepunt voor iedereen die in deze omgeving van Kunst, Architectuur en Hospitality stapt. 
De BAR van nhow is in 2014 verkozen tot ‘Best Hotel Bar of Rotterdam 2014’ en kreeg een award voor 'Best Hotel Design'.
nhow Rotterdam is één van de bijna 400 hotels van de NH Hotel Group.


About nhow Rotterdam

After Berlin (2010) and Milan (2007), nhow Rotterdam is the third nhow hotel worldwide. This unique design hotel is situated in the iconic ‘De Rotterdam’ building at the Wilhelminakade. It’s the first and only hotel in the world that is completely designed by renowned architect OMA/ Rem Koolhaas, both the interior as the exterior. With its 278 luxurious rooms, nine flexible meeting rooms, a lively BAR/KITCHEN with unique rooftop terrace and breath-taking views, nhow Rotterdam is the perfect destination for international (business) travellers and a popular hotspot for the local community. With the slogan ‘Elevate Your Stay’, staying in nhow Rotterdam is a guaranteed sky-high experience of Art, Architecture and hospitality.
nhow’s BAR was awarded as the ‘Best Hotel Bar of Rotterdam 2014’ and the hotel design was awarded later that year as ‘Best Hotel Design’.

nhow Rotterdam is one of the nearly 400 hotels of the NH Hotel Group.

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