IMAGO Photour Camera world premiere in De Rotterdam

Unique camera produces life-sized self-portraits within 30 minutes

From 10 – 31 August, ‘self-portraits’ will be the central theme at De Rotterdam building, designed by OMA/Rem Koolhaas on the Wilhelminapier. In cooperation with the Nederlands Fotomuseum, hotel nhow Rotterdam, Reset Your Brand and art producer Mothership, a unique mobile camera called ‘IMAGO Photour Camera’, is making its world premiere and will be on display for the first time in this iconic building. At three metres high and eight metres long, it is the world’s only ‘walk-in camera’ that produces life-sized portraits. It captures individuals or groups of up to six people on 200 x 60 centimetre black & white photography. Visitors enter the camera and within 30 minutes they receive the ultimate self-portrait on special photographic paper to take home.

The camera on display in the main hall in De Rotterdam is a mobile version of the original IMAGO Camera. After the exhibition in Rotterdam this mobile version will travel the world, making stops at fairs, exhibitions and events.


The IMAGO Camera is the brainchild of Berlin native Werner Kraus. In 1970, Daimler-Benz commissioned Kraus to photograph the burning in the ‘Wankel’ engine. To do so, he invented a special lens for life size photography that could make one-on-one images and enlisted the help of visual artist Erhard Hößle to build the IMAGO Camera. Werner’s daughter, actress Susanna Kraus, rediscovered the camera in 2006 and transformed it into a one-of-a-kind project combining science, art, craftsmanship and self-awareness. Jakob Kraus, boat builder and son of Susanna Kraus, then constructed the mobile camera, inspired on the original design of the 70’s. Weighing 350 kilograms, the camera consists of separate parts and can be assembled and dismantled within a day.

Susanna Kraus, CEO and art director IMAGO Camera: “The particular size of the IMAGO Camera makes it possible for the guests to step inside its powerful body and take a self-portrait in complete isolation. Without the participation of others. Without distractions from the outside. The focus on the moment of the self-timer is like a journey of finding oneself. This is also where the camera surprises most users with a mirror image of themselves – non-reversed. This exceptional experience is finally available in this transportable, mobile version. Because pictures mobilize the world. Besides its function as a self-portrait camera, the IMAGO Camera is also being used by artists, such as Nick Cave, Robert Wilson, Eva Mattes, Jonathan Meese and Ernst Fuchs, actors, directors, designers and musicians. Even companies use it as their main piece at events to help sharpen the brand’s image this way.”

Best Tall Building in Europe

From the moment it was completed in late November 2013, De Rotterdam, a joint development of OVG Real Estate and MAB Development, has attracted a great deal of attention both nationally and internationally. Recently, De Rotterdam won another prestigious prize, namely the ‘Best Tall Building in Europe’, awarded by the Council on Tall Buildings and Urban Habitat. It has also been nominated for the category ‘Best Tall Building in the World’. 

"The particular size of the IMAGO Camera makes it possible for the guests to step inside its powerful body and take a self-portrait in complete isolation. Without the participation of others. Without distractions from the outside." Susanna Kraus, CEO and art director IMAGO Camera
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About nhow Rotterdam

Over nhow Rotterdam

nhow Rotterdam is na Berlijn (2010) en Milaan (2007) het derde nhow hotel wereldwijd. Het designhotel is gevestigd in het iconische gebouw ‘De Rotterdam’ aan de Wilhelminakade. Het is het eerste en enige hotel dat zowel van binnen als van buiten is ontworpen door gerenommeerd architect OMA/ Rem Koolhaas. Met 278 luxe kamers, negen flexibele meeting zalen, een levendige BAR/KITCHEN met uniek dakterras en een adembenemend uitzicht, is nhow Rotterdam niet alleen de ideale bestemming voor de internationale (zaken)reiziger, maar ook een populaire ontmoetingsplek voor de lokale community. Onder het motto ‘Elevate Your Stay’ is een verblijf in nhow Rotterdam letterlijk en figuurlijk een hoogtepunt voor iedereen die in deze omgeving van Kunst, Architectuur en Hospitality stapt. 
De BAR van nhow is in 2014 verkozen tot ‘Best Hotel Bar of Rotterdam 2014’ en kreeg een award voor 'Best Hotel Design'.
nhow Rotterdam is één van de bijna 400 hotels van de NH Hotel Group.

About nhow Rotterdam

After Berlin (2010) and Milan (2007), nhow Rotterdam is the third nhow hotel worldwide. This unique design hotel is situated in the iconic ‘De Rotterdam’ building at the Wilhelminakade. It’s the first and only hotel in the world that is completely designed by renowned architect OMA/ Rem Koolhaas, both the interior as the exterior. With its 278 luxurious rooms, nine flexible meeting rooms, a lively BAR/KITCHEN with unique rooftop terrace and breath-taking views, nhow Rotterdam is the perfect destination for international (business) travellers and a popular hotspot for the local community. With the slogan ‘Elevate Your Stay’, staying in nhow Rotterdam is a guaranteed sky-high experience of Art, Architecture and hospitality.
nhow’s BAR was awarded as the ‘Best Hotel Bar of Rotterdam 2014’ and the hotel design was awarded later that year as ‘Best Hotel Design’.

nhow Rotterdam is one of the nearly 400 hotels of the NH Hotel Group.